Tenfold Studio · Meta ads for DTC brands
Ten ideas.Not one idea ten times.
Meta decides who sees your ad by reading what's inside it. Ads that look alike get treated as one. We make ten genuinely different ideas every two weeks, so you're finally testing what you think you're testing.
Yours to keep, whatever you decide. No lock in, ever.
Quick, honest check
Three taps. Twenty seconds. How many ideas is Meta really seeing from you?
Sound familiar?
- Your best ad died in a fortnight. And nothing was ready to replace it.
- You spent three grand "testing". All you learned was what the learning phase looks like.
- It's 11pm and you're in Canva again. Making ads when you should be running a business.
- The agency that pitched you isn't the one doing the work. A junior is. You can tell.
- The report is forty slides long. None of them tell you what to do next.
- You're six months into a contract that keeps saying "it takes time".
Every week it carries on, the same few ads get more expensive, and a competitor with fresher ideas takes the customers you paid to warm up.
Here's what nobody told you: it usually isn't your targeting, and it probably isn't your product. It's that Meta is only seeing one idea.
Scared of the algorithm? Don't be.
It's a machine with one job: put each ad in front of the person most likely to buy. It decides who that is by reading the ad itself.
"…tens of millions of ad candidates into a few thousand relevant ad candidates."
10ads live in the account
Ten ads. Looks like plenty of testing.
- Stop fiddling with targeting. Go broad. Your creative is the targeting now.
- Feed it different ideas, not different colours. A new font is not a new ad.
- Judge on weeks, not days. Panicking on a Tuesday teaches it nothing.
One product. Ten different ideas.
An example drop for a made-up dog treat brand. Every card is a separate idea with its own angle, buyer and format. Drag them about. Tap one to see the thinking.
Real work. Ads made for real brands. Same research, same red pen.
Concepts made by Tenfold for a fictional brand, to show the range in a single drop.
AI can 10x anything.
10× a bad idea.
You get a whole field of it.
10× a good idea.
You're sat on a diamond mine.
AI is the multiplier. We choose what goes in.
More than 15 million AI-made ads went live on Meta in a single month, and most of them look exactly the same. You're not paying for software. You're paying for the person deciding what's worth multiplying.
What we make
- Statics Proper graphic design, built to land at thumbnail size.
- Real footage, cut into ads Your UGC and founder clips, edited to perform.
- AI video that isn't slop Directed, not generated and hoped for.
- Scripts and storytelling Built line by line. No filler.
- Voiceovers Natural voices, right accent, cast like actors.
- Song ads and jingles Yes, really. They work.
- Motion graphics Animated statics and kinetic type.
- Creator briefs So real people's footage comes back usable.
One rule we never break: no AI pretending to be a real customer. Testimonials come from real people, or they don't run.
Research first. Design last.
Nothing starts in a design tool. It starts in your reviews, your comments and the forums where customers complain when no brand is listening.
- Their wordsYour customers' exact phrases, from reviews, Reddit and comments. Stolen, never invented.
- One messageEach batch goes deep on one message. If it won't fit in a sentence, it isn't ready.
- The right momentA stranger needs a different ad from someone with you in their basket.
- Ten real ideasDifferent angle, format and messenger, so Meta sees ten ideas, not ten outfits.
- The red penEvery ad goes through the checklist below before you see it.
Nothing ships until it passes
- Cover the logo. Do you still know what it's about in one second?
- One message. Not three.
- Your customer's words, not marketing filler.
- The first two seconds earn the next three.
- Works on mute. Most people watch that way.
- Reads like a person wrote it.
- Every claim true. No fake countdowns, no invented reviews.
- Different enough that Meta sees a new idea.
Then every two weeks: read the results, cut what's losing, research, brief, make, deliver. Every drop comes with a one page report and the thinking behind it, so you learn your own account as we go.
Simple. Rolling. No lock in.
Founding rate: 25% off your first two months.
For our first three brands, in return for an honest testimonial. 3 of 3 places left. Closes 1 January 2027 or when they're gone.
What we'll never do
- Lock you in. Rolling monthly, 30 days notice, no cancellation fee.
- Hand you to a junior. The person who pitches you makes your ads.
- Hold your ads hostage. They're yours on payment, and they live in your account.
- Promise a ROAS. Nobody honest can. We promise the work, on time.
- Bury you in a report. One page: what ran, what won, what's next.
- Make you wait. First drop live within 7 days of onboarding.
Not ready to buy? Start with three free ads.
Tell us which competitor ads you rate. We'll rebuild three to five of them for your brand, with your product, your customers and your voice. Like them or not, you keep them.
- 15 minute call. Your products, your numbers, what's working. No pitch.
- We make the ads. Three to five finished concepts and a one page plan.
- Second call. We walk you through them. If it's a fit, we start.
Small on purpose.
Tenfold is led by James, a creative strategist who works on Meta creative for DTC brands every day.
The person making your ads is the person you speak to. A small number of brands, so each gets proper senior attention, with specialists like UGC creators and editors brought in when a project needs them. We don't run your media buying, on purpose: you keep control of your account and budget.
Fair questions.
Your next ten ads should be ten different ideas.
Ten ideas in. That's the tenfold we can promise. The other kind is what we're both after.
Get three free ads